NVC Workshop Food packaging for a sustainably ageing society
• Today’s workshop outlined: introducing the workshop leaders and getting to know your fellow workshop participants
• Sharing your expectations for today and your challenges for tomorrow
• The sustainably ageing (SAGE) society analysed
• General principles of SAGE packaging and introduction to SAGE FOOD packaging
• Examples of critical SAGE FOOD packaging functionalities in food products
10.15 – 11.00 SAGE FOOD packaging reflections from practice
• Business case packaging development
• Trends and insights on ageing and food packaging design
• Description and handout of joint Assignment A.
11.00 – 11.45 Breakout on Assignment A. “GrEATer Granola”
11.45 – 12.30 Group presentations on Assignment A.
• Results of the different groups
• Proposition/Opposition on the different findings
• Preliminary wrap-up of the results obtained
12.30 – 13.30 Lunch together
13.30 – 14.30 Addressing critical design elements in SAGE FOOD packaging
• Food design unpacked in relation to ageing
• Intuitive design for opening and (re)closing
• Understandability of on-pack food ingredient and health information
• Choosing your target group (1-28, 29-63, 64-91 years of ageing, respectively)
• Disclosing the product category for which the SAGE FOOD pack design will be created
• Disclosing and sharing the dedicated SAGE database of 200 scientific articles and reports that may be used by the participants
• Applying (Gen)AI-tools to make rapid 3D designs of the SAGE FOOD packaging format
• Applying (Gen)AI to optimize the consumer-oriented design, including the labeling information
• Using (Gen)AI to create an engaging and convincing presentation
15.30-16.30 Assignment B. Results
• Presenting and sharing the results, taking all new insights back home
16.30 – 17.00 Summary and conclusion
17.00 – 18.00 Joint informal reflection on the workshop, with talks and drinks
Participation is primarily intended for employees from NVC member companies. Other professionals may also be welcome, but are kindly requested to consult the NVC association office via info@nvc.nl or phone +31-(0)182-512411.